Your To-Do List Is Not a Business Strategy
About this episode
There’s always another thing to optimise in eCom.
Another app to trial.
Another dashboard to build.
Another landing page that's nearly ready. Just needs a few tweaks... A different headline... Maybe a few more widgets...
Somehow, after all that, the work that actually moves the business forward is still sat at the bottom of tomorrow’s to-do list.
In this episode, Adam Pearce chats with Peter Bollons, Head of eCommerce & Growth at Slick Gorilla, about how he runs a £12m+ eCommerce operation and seven-figure paid media budget without turning every decision into a six-week project.
Peter shares why he believes 80% is often enough, how he identifies the quickest commercial wins, what he ignores, and why trying to do everything perfectly is a very efficient way to burn yourself out.
This is not a conversation about doing less because you can't be bothered...
It is about doing the right things before the things you want to be perfect.
In this episode:
- Why perfectionism is often procrastination by another name
- The difference between high-impact work and looking-very-busy work
- How to make faster decisions without making reckless ones
- What Peter looks for as 30 day wins
- Why small commercial wins beat endless strategic navel-gazing
- Running a lean eCommerce operation without trying to become a human Swiss Army knife
- Delegating, trusting specialists and knowing what not to own
- How to spot whether AI, apps and dashboards are helping or just creating more admin
- Advice for founders who are permanently overwhelmed and never feel caught up
About the Guest
Peter Bollons is Head of eCommerce & Growth at Slick Gorilla, overseeing global eCommerce growth, £12m+ in annual online revenue and a seven-figure paid media budget.
Operating as a standalone eCommerce function (read team of one...in charge of all of that), Peter’s work spans commercial strategy, digital performance, customer experience and prioritisation – with a particular focus on getting the important work done before the “nice to have” work eats the week.
🔗 Slick Gorilla
https://slickgorilla.com
About the Host
Adam Pearce is Co-Founder of Blend Commerce and eCom Collab Club®. He hosts candid conversations with founders and operators building, fixing and growing modern eCommerce brands.
🔗 Blend Commerce
https://blendcommerce.com
🔗 eCom Collab Club®
https://ecomcollabclub.com
be honest... Are you currently tweaking something for the ninth time because launching it feels scary?
This episode is probably your sign to press publish.
🎧 Listen now on Spotify.