Too Many Tools. Not Enough Clues.

One customer. One purchase. Five platforms claiming they made the sale...

Lovely. Shall we pay them all a commission?

In this episode of the eCom Collab Club® Podcast, Adam Pearce is joined by Rich Himsworth, CEO of Salesfire, to tackle the increasingly messy world of eCommerce attribution, conversion rate optimisation and AI.

They discuss why a falling conversion rate isn't necessarily bad news, whether brands are spending money acquiring customers who were already going to buy, and why having more data doesn't automatically mean making better decisions.

Rich also shares how Salesfire is using AI to identify missed opportunities in Klaviyo abandonment flows, with a reported 45% average increase in flows, and why understanding the entire customer journey matters more than obsessing over individual metrics.

Because everyone wants credit for the sale. But who's actually making the business money?

What You'll Hear:

• Why eCommerce attribution is such a mess
• When conversion rates become misleading
• The difference between attributed and incremental revenue
• How AI can improve Klaviyo abandonment flows
• Personalisation without creeping customers out
• Why more CRO tools don't always mean better results
• What brands should actually be measuring

Less dashboard worship. More profitable growth.

Find Out More:

🔗 Salesfire: https://www.salesfire.co.uk/

🔗 Rich Himsworth on LinkedIn: https://www.linkedin.com/in/richhimsworth/

🔗 Blend Commerce: https://blendcommerce.com/

🔗 Adam on LinkedIn: https://www.linkedin.com/in/shopifyexpertadampearce/

🔗 eCom Collab Club®: https://www.linkedin.com/company/the-ecom-collab-club/

🔗 More from eCC: https://www.ecomcollabclub.com

Follow the eCom Collab Club® Podcast for more candid conversations about what actually works in eCommerce.