Smarter Popups, Better Conversions: AI Personalisation Without the Creep Factor
About this episode
Just because someone's visited your website doesn't mean they're desperate for a discount.
And yet, apparently, the entire eCommerce industry has decided otherwise.
10% OFF! SPIN THE WHEEL! WAIT, DON'T LEAVE!
Christ. The poor customer's only just arrived...
In this episode of the eCom Collab Club® Podcast, Adam Pearce is joined by Taras Talimanchuk, Partnerships & Brand Growth at Claspo, to explore how behavioural targeting, AI-powered personalisation and smarter onsite experiences can improve eCommerce conversions without annoying shoppers or destroying profit margins.
And whether we've been approaching popups completely wrong.
They discuss why treating every website visitor like a bargain hunter is a terrible strategy, how customer intent changes between visits, and why collecting an email address isn't necessarily a win if you've had to give away half your margin to get it.
Taras also shares some fascinating real-world examples.
A product quiz that generated roughly twice as many email signups as gamification. A targeted spin-to-win campaign designed to recover TikTok shoppers abandoning their baskets. And how AI agents could take on the heavy lifting of segmentation, targeting and conversion testing.
But Adam has questions.
Can you personalise a shopping experience without making customers feel like they're being watched? Does gamification have any place on a premium brand's website? And how much control should you really hand over to AI?
Because the best conversion strategy isn't necessarily the one that captures the most emails. It's the one that generates profitable customers.
In This Episode:
- Why generic 10%-off popups are becoming less effective
- How behavioural targeting can improve Shopify conversion rates
- Why customer intent changes from session to session
- Product quizzes, back-in-stock alerts and alternatives to discounts
- How to capture zero-party data customers actually want to share
- When gamification works and when it damages the experience
- Personalisation vs privacy: finding the balance
- Using traffic-source data to create more relevant onsite experiences
- Why popup signup rates don't tell the whole story
- How agentic AI can automate segmentation and A/B testing
- Where human oversight still matters in AI-driven CRO
- Practical popup experiments eCommerce brands can try immediately
About the Guest:
Taras works in Partnerships & Brand Growth at Claspo, an onsite conversion platform helping eCommerce brands improve lead capture, personalisation and revenue through targeted popups and interactive experiences.
Claspo is also developing an AI agent to help brands identify conversion opportunities, create targeted campaigns and optimise their performance.
Explore Claspo: https://claspo.io/
About the Host:
Adam is Co-Founder of Blend Commerce, a Shopify CRO agency, and eCom Collab Club®, bringing together the people behind the brands, agencies and technology shaping eCommerce.
Links & Resources:
Claspo:https://www.claspo.io
Taras Talimonchuk on LinkedIn:https://www.linkedin.com/in/taras-talimonchuk/
Adam on LinkedIn:
https://www.linkedin.com/in/shopifyexpertadampearce/
Blend Commerce:
https://blendcommerce.com/
eCom Collab Club®:
https://www.linkedin.com/company/the-ecom-collab-club/
More from eCC:
https://linktr.ee/ecomcollabclub
Enjoyed the episode? Follow the eCom Collab Club® Podcast for more candid conversations about eCommerce growth, conversion optimisation and the things brands really should be paying attention to.
Less pointless discounting. More profitable conversions. And, hopefully, fewer bloody spinning wheels...