Behind the Scenes
Selling Stuff Online Is a Team Sport.
DTC brands. Agencies. eCom apps. Useful people who are even more useful when they actually know each other.
That’s eCom Collab Club®.
We bring the industry together through free events, proper conversations and shared experiences. Somewhere to learn what’s working, admit what isn’t and meet people who could help with whatever’s currently making you swear at your laptop.
It all started with a bit of a moan.
During lockdown, Blend Commerce founders Adam Pearce and Peter Gardner spotted a problem:
eCommerce agencies and technology providers did better work when they worked together. But plenty of partnership programmes involved signing up to a portal, getting a badge and then…well, not much else.
Everyone was a “partner”. Hardly anyone had actually met.
So Adam and Peter decided to get people in a room and see what happened.
In January 2022, eCom Collab Club® launched with around 30 people in a tiny Vue cinema on Leicester Square. Real conversations. Real handshakes. Plans that people might actually follow through on.
Turns out, folks quite liked that!
Then the brands turned up.
What started as a meet-up for agencies and apps became a community that included the people they were there to help: DTC founders and eCommerce teams.
Which made the conversations considerably more useful.
Today, our London event has grown into a fixture in more than 200 eCommerce professionals’ diaries, bringing household names and boutique brands together at ODEON Luxe West End in Leicester Square.
One Wednesday morning a month, we talk shop. Literally.
There are panels, shared experiences and plenty of time to meet people. It’s a celebration of getting good at selling things online – with enough honesty about the messy bits to help you get there yourself.
More than a monthly meet-up.
Different conversations need different settings. So we’ve made a few.
eCC London
Our monthly morning gathering for brands, agencies and apps. Practical panel discussions, fresh perspectives and bloody good conversations. Yes, it’s early. We’ve covered that…
DTC Dining Club
Smaller, curated dinners for brands or agencies. A chance to get past the introductions, ask proper questions and finish a conversation without someone announcing the next panel.
Virtual Sessions
Practical workshops and discussions you can join from your desk. Useful expertise, without negotiating with the train timetable.
The Podcast & The Checkout
Conversations, ideas and industry goings-on to watch, listen to or read between events. Because occasionally we have something useful to say outside a cinema. It happens…
Our events are free to attend, with sponsors helping foot the bill and contributing their expertise.
Why we keep doing it.
Because nobody has all this figured out.
Founders need people they can compare notes with. Agencies need to understand what brands actually need. Apps need to hear the problems their customers are trying to solve.
Put those people together and good things happen.
Someone gets an answer. Someone finds a collaborator. Someone avoids an expensive mistake because the person next to them has already made it.
That’s what we’re here for: useful relationships that lead to better work, stronger businesses and fewer people trying to figure everything out on their own.
Who’s driving this thing, then?
Adam Pearce
Co-Founder & Host
Co-founder of Blend Commerce and eCom Collab Club®. Helps get the conversations going, asks the questions and has been known to express a spicy opinion or two...
Peter Gardner
Co-Founder & Payment Master General
Co-founder of Blend Commerce and eCom Collab Club®. Helped turn the original idea into a community and keeps the operations side of things ticking over from Brisbane, Australia.
Rich Evans
London Event Co-Host
Rich from Get Better hosts our London events alongside Adam, getting into the practical detail with the people doing the work. He also hosts the DTC Dining Clubs the night before the event and is a cracking conversation starter.
Nathan Lomax
London Event Co-Host
Co-founder of Quickfire and eCom Collab Club® co-host. Brings agency experience, plenty of connections and an enthusiasm for getting people together that makes the rest of us look antisocial.
Caitlin Moss
Event Organiser & Marketing
Brings the events, partners and community together, and writes The Checkout. If you’ve received an invitation, a reminder or a politely persistent follow-up, Caitlin will have had something to do with it.
2026 in numbers
A Small Room Turned Into Quite a Lot of People.
- average attendees per event
- 187
- dinners across the year, with 10 attendees per table
- 47
- LinkedIn company page followers
- 4,731
- engaged newsletter subscribers
- 4,385
- unique podcast episode downloads per year
- 1,748
Behind every number is people meeting, sharing ideas and finding reasons to keep talking.
Come and Find Your People.
Bring a question, an experience or whatever’s currently doing your head in.
You don’t need to have it all figured out. That would rather defeat the point.