Your Team Shouldn't Still Be Doing This Manually

Most eCommerce businesses still run on people manually moving information from one place to another.

Copying.Pasting.Updating.Chasing.

And somehow we’ve all accepted this as normal.

In this episode, Adam sits down with Simon Green, Co-Founder of Sprintr, to talk about where AI automation is actually changing eCommerce businesses — not just content generation, but the operational workflows quietly eating up time, money and brainpower behind the scenes.

This is less “AI thought leadership” and more:
👉 what should already be automated👉 what brands are still doing manually for no reason👉 and what happens when workflows start redesigning themselves around AI

If your current AI strategy is mostly “make this sound more professional”… this episode might cause a minor existential crisis.

In this episode:

• Why most brands approach AI backwards
• The operational workflows nobody talks about
• What “human middleware” actually means
• Tasks humans shouldn’t still be doing manually
• Where automation creates immediate impact
• AI and the future of team structure
• The first workflows Simon would automate inside a £10m Shopify brand

Links

Sprintr → https://sprintr.ai/Simon Green (LinkedIn) → https://www.linkedin.com/in/simon-gr33n/Adam Pearce (LinkedIn) → https://www.linkedin.com/in/shopifyexpertadampearceBlend Commerce → https://blendcommerce.com

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