We Need To Talk About The Box

Most eCommerce brands obsess over the digital stuff.

Ads. Funnels. Landing pages. Checkout flows.

And then the customer finally buys… and the entire experience ends in a box.

In this episode, Adam Pearce sits down with Luke Howitt, Co-Founder of Supplied, to talk about the most overlooked moment in the customer journey: when the product actually arrives.

They unpack why packaging shapes first impressions, influences retention, and quietly becomes one of the biggest operational headaches as brands scale.

If your brand's growing fast, or you want it to, this episode might save you from discovering the “cardboard bottleneck” the hard way.

They cover:

• Why packaging is the book cover to your brand– The moment digital experience becomes physical reality– Why brands underestimate the power of the unboxing experience– How packaging affects loyalty and repeat purchase– Why packaging becomes a bottleneck as brands scale– Operational challenges high-growth brands run into– How packaging decisions impact logistics, cost and CX– Balancing brand presentation with sustainability

About the Guest

Luke Howitt is Co-Founder of Supplied, an end-to-end packaging supplier helping eCommerce brands design and scale packaging that matches their brand experience.

Supplied works with fast-growing brands to ensure packaging supports both brand perception and operational efficiency as they scale.

About the Host

Adam Pearce is Co-Founder of Blend Commerce and eCom Collab Club®, helping brands grow through better customer experience, CRO and smarter operational thinking.

Links

Supplied → https://supplied.agency

→ https://www.linkedin.com/in/lukehowitt/

Adam Pearce (LinkedIn) → https://www.linkedin.com/in/shopifyexpertadampearce

Blend Commerce → https://blendcommerce.com

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💬 Comment: What’s the best unboxing experience you’ve ever had from a brand? And (because you want to – go on, you know you do), what's the worst?

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