Unlocking the Power of Qualitative Data with Pedram Mehrshahi

In this episode of the eCom Collab Club Podcast, host Peter Gardner and Adam Pearce sit down with Pedram Mehrshahi, co-founder of KLORIS.CO, to explore the game-changing impact of qualitative data on e-commerce success. They discuss how brands can collect and implement customer insights to improve conversions, retention, and brand loyalty. Pedram shares how KLORIS has built a premium wellness brand by prioritizing direct customer feedback through personal engagement, including phone calls, surveys, and on-site experiences.

Key Takeaways:

• Why do most e-commerce brands collect customer data but don’t know how to use it effectively?

• The role of qualitative data in shaping product development, UX improvements, and marketing strategies.

• How speaking directly to customers drives loyalty and builds a strong brand community.

• The dangers of over-reliance on discounts and why gifting and bundling work better.

• How Chloris balances brand vision with customer feedback to stay true to its mission.

Guest: Pedram Meshahi – Co-founder of Chloris, a leading wellness brand turning customer insights into brand experiences that drive revenue. Find him on LinkedIn: Pedram Meshahi

Chloris Website:www.KLORIS.CO

Timestamps:

• 00:00 – Introduction and episode overview

• 05:30 – Pedram’s journey into e-commerce and the founding of KLORIS

• 15:00 – Why customer data often goes unused in e-commerce

• 22:45 – The power of direct conversations with customers

• 32:00 – Using qualitative insights to improve conversion rates

• 40:30 – Scaling a premium brand without over-reliance on discounts

• 50:15 – How Chloris personalizes the customer journey effectively

• 01:00:00 – Final thoughts and actionable tips for brands

Resources Mentioned:

• KLORIS Wellness Products:www.KLORIS.CO

• Retail Fest 2025 Tickets: retailglobal.com.au

• OmniSend Email & SMS Marketing: www.omnisend.com

Call to Action:

• Subscribe to Ecom Collab Club Podcast on Spotify, Apple Podcasts, and YouTube.

• Join the Ecom Collab Club Community: www.ecomcollabclub.com/community

• Connect with us on LinkedIn: Peter Gardner) | Adam Pearce

Next Episode Teaser: Next week, we dive into the latest trends in e-commerce automation and how AI is reshaping the industry. Stay tuned!