The Subscription Reinvention – What's Next for Subs?
About this episode
For a while, subscriptions were hailed as the holy grail of eCommerce.
Launch one, sit back, count the money. Easy.
Reality had…other plans.
In this episode, Adam Pearce is joined by John Burke, Founder and Non-Executive Director of Craft Gin Club, to talk about how subscription models have evolved – and what separates the brands that last from the ones that quietly churn themselves into oblivion.
This is a calm, grown-up look at subscriptions in 2026: less gimmicks, more value.
They cover:
- How subscription models have changed over the last decade– Why customers are more selective than ever– Loyalty vs lock-in (and why one kills brands)– What Craft Gin Club got right building long-term retention– Pricing, cadence and perceived value– Why “easy recurring revenue” was always a myth– What the future of subscriptions really looks like
About the Guest
John Burke, Founder and Non-Executive Director of Craft Gin Club, one of the UK’s most established subscription brands built on curation, experience and community.
About the Host
Adam Pearce, Co-founder of Blend Commerce and eCom Collab Club®, helping brands grow without nuking margins or trust.
Links
Craft Gin Club → https://www.craftginclub.co.ukBlend Commerce → https://blendcommerce.com
eCom Collab Club® → https://www.linkedin.com/company/the-ecom-collab-club
#subscriptions #ecommerce #retention #recurringrevenue #dtc #ecomcollabclub