The Power of Founder-Led Brands
About this episode
How Finula Crowe built New Day Originals through authenticity and networking.
What does it actually mean to build a brand around a person?
In this episode, Adam is joined by Finula Crowe, founder of sustainable fashion brand New Day Originals, to talk about founder-led brands, networking, and why personal visibility is becoming one of the biggest growth advantages in modern eCommerce.
Rather than hiding behind the brand, Finula has built her business by showing up — sharing the story behind the company, connecting with people in the industry, and building genuine relationships along the way.
The conversation explores why founder presence builds trust faster than polished marketing, how networking still creates the best opportunities in business, and why playing the long game in eCommerce is less about hacks and more about human connection.
In this episode
- Why founder visibility is becoming a competitive advantage• How personal brand and business brand reinforce each other• The power of authentic networking in eCommerce• Building community around a sustainable fashion brand• Why relationships compound over time
Links
New Day Originals → https://newdayoriginals.com
Adam Pearce (LinkedIn) → https://www.linkedin.com/in/shopifyexpertadampearce
Blend Commerce → https://blendcommerce.com