SEO for eCommerce in 2025: AI, Organic Growth, and Authenticity in a New Era

SEO’s dead. AI’s taking over. Video is the only thing that ranks anymore. Heard all that crap before? Yeah, us too. That’s why in this episode, Peter Gardner and Adam Pearce sit down with Jonathan Turton, eCommerce Manager at Avery Row, to cut through the sh*te and give you the Real McCoy on SEO in 2025.

Here’s what you’ll get:

• Why SEO is not dead (and never will be... stop crying about it).

• How to punch above your weight with short-form video and social media synergy.

• The secret sauce for measuring SEO ROI (without pulling your hair out).

• Why building solid agency relationships can make or break your strategy.

After Jonathan leaves the virtual stage, Peter and Adam break it all down, ranting about:

• Why slow websites kill conversions (and your bank account).

• How writing for robots instead of people will make users bounce, and your wallet hurt.

• The never-ending blame game between SEO and CRO teams (and why it’s time to end it).

If you’re an eCommerce brand ready to stop making excuses and start making moves, this episode is your wake-up call. Trust us, you’ll want to take notes.

Takeaways from the Episode:

• SEO isn’t dead. Stop believing the LinkedIn doom-posters. It’s still the move for driving organic traffic.

• AI is shaking things up, but it’s not magic. Learn how to play with it, don’t rely on it to do all the work.

• A solid agency relationship isn’t just nice, it’s essential. Treat them like a partner, not a vending machine.

• Measuring ROI from SEO might feel like trying to herd cats, but it’s non-negotiable. Get it done.

• Technical SEO = low-hanging fruit. Fix your site speed and clean up your code before chasing flashy trends.

• If video content isn’t part of your strategy, you’re leaving money on the table. Start now.

• Authenticity isn’t a buzzword, it’s how you win trust and keep customers coming back.

• Search Console is your best mate. Learn it, use it, love it.

• If your SEO and CRO teams don’t talk, you’re burning money. Collaboration isn’t optional.

Sound Bites

• "SEO is definitely still worth it."

• "Building trust is not a nice to have."

• "You need to clean up your code base."

Chapters

• 00:00 Introduction to SEO and E-commerce

• 04:41 The Evolution of SEO: Is It Dead?

• 08:12 The Role of Video in SEO

• 10:23 Agency Relationships and SEO Strategy

• 12:56 Measuring SEO ROI

• 15:11 Building a Strong Backlink Profile

• 19:55 Crafting Content for SEO Success

• 23:17 Collaboration Across Teams for Product Launches

• 26:50 AI's Impact on SEO

• 31:51 Getting Started with SEO

• 38:44 The Future of E-commerce SEO

• 43:20 Short Form vs Long Tail Keywords

• 44:39 Tech Debt and Site Optimization

• 47:20 The Importance of Site Speed

• 51:13 AI in E-commerce: Embracing Change

• 55:48 Navigating Tariffs and Pricing Strategies

• 01:04:31 Building Trust in E-commerce

• 01:15:55 Influencer Marketing Trends

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