From Problem to People: Building a Community-Led Brand
About this episode
In this episode, Pete and Adam sit down with Emma Burke, founder of LACEEZE LTD, to unpack what it really takes to build a brand that means something, not just sells something.
From turning a personal frustration into a product to creating a fiercely loyal community around a niche problem, Emma shares the story of how LACEEZE became a brand people believe in, not just buy from.
No gimmicks. No fake urgency. Just real connection and the long-game of loyalty.
They cover:– How Emma turned a niche pain point into a brand with purpose– Why community is a foundation, not an afterthought– How customer feedback drives product, messaging and retention– The value of doing things that don’t scale (on purpose)– How to grow with your community — not just around it
This episode is for any founder or marketer trying to build more than just a transactional business.
If you're tired of chasing attention and ready to earn trust, Emma’s story is the permission slip (and the playbook) you’ve been waiting for.
Spoiler: the best marketing strategy might just be belonging.
About the GuestEmma Burke – Founder of LACEEZE. Product creator, community builder, and firm believer that great brands solve problems and bring people together.
About the HostsPete Gardner & Adam Pearce, Founders of Blend Commerce and eCom Collab Club™, bringing honest insights and hard-earned lessons from the trenches of DTC growth.
Work with BlendNeed your store to convert like your margins depend on it?
Book a free “Metric on Fire” diagnostic:
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#eCommerce #BrandCommunity #CXStrategy #LACEEZE #RetentionMarketing #CommunityLedGrowth #FounderStories #BelongingMatters #CustomerLoyalty #eComCollabClub #BlendCommerce