Every Platform Wants Your Money? Watch This...
About this episode
Running an eCommerce business sometimes feels like a monthly exercise in watching invoices arrive and your company account balance plummet.
– Your tech stack wants paying
– Your ad platforms want paying
– Your agencies want paying
And somehow you're still expected to grow.
In this episode, Adam sits down with Alex Webster, Co-Founder & Managing Director of Genie Drinks for an honest conversation about the financial realities of scaling a consumer brand.
From obsessing over marketplace rankings and wholesale stock levels to making decisions around pricing, bundling and customer acquisition, Alex shares how Genie approaches growth when every pound has a job to do.
Along the way they discuss:
- Marketing spend versus actual return
- The numbers founders should care about
- Pricing, bundling and conversion
- Balancing DTC, retail and wholesale channels
- The commercial realities behind growth
- Why sustainable growth beats vanity metrics
If you've ever looked at your P&L and thought, "Where did all my money go?" ... this episode will feel cathartic.
About the Guest
Alex Webster is Co-Founder and Managing Director of Genie Drinks, helping grow the brand from startup challenger to nationally distributed soft drinks business.
About the Host
Adam Pearce is Co-Founder of Blend Commerce and eCom Collab Club®, where he spends his time helping eCommerce brands grow profitably and asking founders the awkward questions everyone else avoids.