Ecommerce Personalisation 2025: Shopify & AI Hacks That Don’t Feel Creepy

Sick of emails that say “Hi [First Name]” and call it personalisation?
Tom Gatenby (Squash Pixel) shows how to turn the data you already hold into loyalty-boosting experiences that feel human, not stalkerish.

Timestamps
00:00 Welcome & Sponsor shout-outs
02:10 The classic personalisation fail and why it annoys customers
09:30 Using purchase history to trigger smarter follow-ups
16:45 Free or cheap tools any Shopify store can use today
24:10 Letting AI crunch your reviews to find killer copy
31:20 VIP perks that beat point-chasing loyalty schemes
38:55 Stop calling people “bronze customers” – reward them silently
46:00 The Chewy example – a bouquet, a refund, a customer for life
56:30 Quick-fire Q&A: best and worst real-world examples
59:40 Where to find Tom & Squash Pixel
1:00:35 Wrap-up and next steps

Top Takeaways

• First-name merge tags ≠ personalisation. Add context or skip it.

• Segment by behaviour, not guesswork. “Bought twice in 90 days” is gold.

• AI is your data intern: feed it reviews, harvest language customers use.

• Early access and free shipping tiers build loyalty with zero point math.

• Little gestures (like Chewy’s sympathy flowers) turn buyers into fans.

Guest
Tom Gatenby – Founder & Technical Lead, Squash Pixel (Shopify experts since 2009)

Links & Resources
Squash Pixel: https://squashpixel.co.ukEcom Collab Club community: https://ecomcollabclub.com/communityOmniSend (30 % off with code ECC-30): https://omnisend.com/ECCAirwallex: https://airwallex.com