How did two sharp founders use real talk, raw honesty, and killer storytelling to crush it in eCommerce? In the first-ever eCom Collab Club podcast, Peter Gardner and Adam Pearce chat with Sam Matanle and Julian Osborne, the brains behind Batch LDN. They spill on everything – from chasing big dreams in a sustainable fashion to flipping a break-in into a viral win.
Episode Snapshot
Episode #1: Social Media’s Impact on eCommerce
Guests:
Release Date: January 17, 2025
Links to Watch / Listen: Spotify, Apple Podcasts, YouTube, Skool
Key Topics Discussed:
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Building a sustainable fashion brand from scratch
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The reality of influencer marketing and celebrity endorsements
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Turning a break-in into a viral campaign
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The role of transparency on LinkedIn
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Their experience with organic social media vs. paid ads
Deep Dive into Key Topics
1. Building a Brand with a Purpose
Sam and Julian kicked things off with a simple goal: make casual suits that nailed style, sustainability and practicality. Going made-to-order wasn’t just a choice – it was a statement against waste and overproduction, setting the tone for everything they stand for.
“If we want to be the go-to global made-to-order brand, we have to get this right,” said Sam on the pair’s long-term vision for Batch LDN.
2. Turning Crisis into Opportunity
When their store was broken into, and several high-value suits were stolen, the Batch LDN team didn’t miss a beat. With help from a creative agency, they turned the chaos into the “CSA It Suited” campaign – complete with a billboard in Shoreditch that captured widespread attention.
“We got robbed on a Friday, and by Monday, our billboard was up. That’s the kind of resilience we’re aiming for,” Julian shared.
3. LinkedIn: The Underrated Growth Hack
The co-founders credit much of their growth to keeping it real on LinkedIn, where they share the raw highs and lows of running their business. They’ve turned the platform into a community hub for sustainable fashion fans and entrepreneurs alike.
“We’re low-key building our business on LinkedIn. It’s wild how supportive people are on the platform,” Julian commented.
Top 3 Actionable Tips for eCommerce Founders
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Lean on LinkedIn: Post consistently, share a mix of personal and brand stories, and engage with your community.
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Turn Setbacks into Stories: Even a crisis can be an opportunity for creative marketing.
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Focus on Authenticity: Whether it’s influencer collaborations or customer interactions, keep it real.
Memorable Moments and Quotes
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Sam on sustainability: “We’re challenging the mindset of ‘fast and cheap.’ Better quality for less, even if it takes longer, is our pitch.”
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Julian on celebrity endorsements: “If they’re wearing it on the red carpet, that speaks volumes. But we know it’s more about brand credibility than direct sales.”
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On the break-in campaign: “It was our best-performing Instagram post ever. Sometimes adversity leads to your best ideas.”
Why This Episode Matters
In a crowded market, Batch LDN stands out by combining smart storytelling, straight-up transparency, and a sustainable heart.
This episode isn’t just about eCommerce – it’s about building a brand that actually clicks with people.
How to Listen and Subscribe
Catch this unfiltered conversation on your favourite platform:
Final Thoughts
Batch LDN’s journey is all about grit, creativity, and the strength of community. Whether you’re a seasoned founder or just kicking things off, their story is packed with lessons on building a brand people genuinely connect with.
As Sam and Julian say, “We’re not just selling suits; we’re changing the way people think about fashion.”
Follow the Batch LDN co-founders Sam and Julian for the scoop on their journey.